Job Description

The Americas Provider Marketing team is a dynamic group of highly motivated and results-driven professionals dedicated to turning strategy into action. Comprised of passionate and strategic self-starters, we drive strategies that bring full-funnel campaigns to life. We collaborate with sales and product teams to deliver a seamless customer experience across all channels and touchpoints driving demand of our cutting-edge Sleep and Digital product portfolio to shape how our patients receive life-saving therapies. We thrive on hard work, mutual trust and support, and the celebration of achievements, all while recognizing the value of enjoying our journey together. As a Provider Marketing, ABM Manager, you will play a pivotal role in developing, implementing, and managing account-based marketing strategies throughout North America. Your responsibilities will involve collaborating with cross-functional teams to identify and target net new and existing high-value accounts, create personalized marketing campaigns, deploying, managing, and assessing the effectiveness of our ABM initiatives to drive results. This role serves as a revenue enabler, bridging the gap between internal business objectives and external customer needs. The ABM Manager will be innovative, driving new ideas and ways to partner with our most strategic accounts to engage our customers while also thinking about how we scale our tools and resources to be operationally effective. This role is perfect for someone who thrives at being at the center of a fast paced, highly collaborative, performance driven job. Responsibilities include shaping the account-based marketing capabilities at ResMed using knowledge of best practices to help identify the cross-functional collaboration model and processes to ensure efficient and effective campaign development; working with sales and strategy leadership to identify top target accounts and objectives that drive growth, ensuring alignment with ResMed's overall business goals; developing and executing targeted, integrated campaigns and programs for key accounts, collaborating closely with sales, digital, and cross-functional marketing teams; leading development of personalized content and messaging to engage with key customers and decision-makers within target accounts, including customer advocacy and customer success stories; defining key performance indicators (KPIs) to measure the effectiveness of account-based marketing initiatives; overseeing the timely execution of resources, logistics, budgeting, scheduling, digital, and social media strategies for all ABM campaigns; monitoring campaign performance, analyzing results, and iterating on strategies to optimize ROI and achieve business objectives; maintaining understanding of ResMed North America Marketing goals and how ABM fits into the broader Go-to-Market strategy; continuously monitoring industry trends, best practices, and emerging technologies in ABM, and recommending new strategies and tactics to enhance campaign effectiveness and drive results; providing regular reporting and insights to collaborators, including senior management, on the impact of account-based marketing efforts. Qualifications include a Bachelor’s degree, minimum of 8 years of related marketing experience including 3+ years of ABM experience, previous experience with marketing and ABM tools such as IQVIA, Demandbase, intent data providers, high desire to have an understanding of regulated environments, solid track record of measurable impact on customer demand, revenue, and other success metrics, ability to collaborate and work effectively across functions/departments/teams while building trusted relationships and positively influencing others, strong ability to understand problems, think critically, and identify creative solutions, organizational and project management skills with the ability to own and drive project schedule from start to finish, including managing peers and individuals senior to you. ResMed offers holistic benefits packages, flexible work arrangements, a workforce culture that allows employees to grow personally and professionally, and competitive salaries. Employees scheduled to work 30 or more hours per week are eligible for benefits including comprehensive medical, vision, dental, life, AD&D, short-term and long-term disability insurance, sleep care management, Health Savings Account (HSA), Flexible Spending Account (FSA), commuter benefits, 401(k), Employee Stock Purchase Plan (ESPP), Employee Assistance Program (EAP), and tuition assistance. Employees accrue fifteen days Paid Time Off (PTO) in their first year of employment, receive 11 paid holidays plus 3 floating days and are eligible for 14 weeks of primary caregiver or two weeks of secondary caregiver leave when welcoming new family members. Individual pay decisions are based on factors such as geographic work location, relevant qualifications, work experience, and skills. The estimated salary range for this position is $113,000 - $169,000. ResMed is committed to creating a diverse and inclusive culture and encourages individual expression in the workplace.

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